MAʼLUMOTLARNI MONETIZATSIYA QILISH: STRATEGIK YONDASHUV
Ключевые слова:
Maʼlumotlarni monetizatsiya qilish, raqamli ekotizim, anonimlashtirish, B2B xizmatlari, ARPU, Oʻzbekiston.Аннотация
Tadqiqot 2023-yil holatiga ko’ra asosiy raqamli ko’rsatkichlar (ya’ni, O’zbekistonda internetning tarqalishi, mobil qurilmalar soni, internet tezligi), shuningdek, “Raqamli O’zbekiston-2030” strategiyasi va “Shaxsiy ma’lumotlar to’g’risida”gi qonun talablariga asoslanib, O’zbekistonda ma’lumotlarni monetizatsiya qilishning amalga oshiriladigan usullarini ishlab chiqadi.
Shuni aytib o’tish kerakki O’zbekistonda ilmiy tadqiqotlar natijasida olingan ma’lumotlarni monetizatsiya qilishning to’liq metodologik yondashuvi ilgari mavjud bo’lmagan, shuning uchun ushbu metodologiyani mavjud imidj infratuzilmasi va huquqiy asoslarga moslashtirish majburiyati mavjud. Tadqiqotda birinchi marta bozorni yuklab olish jarayoni bilan birga formulalar - Ma’lumotlar aktivlarini baholash indeksi (DAVI), Monetizatsiyaga tayyorlik bali, B2B daromad potentsiali - taqdim etiladi va ularni amaliy kontekstda qo’llab-quvvatlash taklif etiladi.
Tadqiqot metodologiyasi uch bosqichdan iborat: (1) ma’lumotlar aktivlarining potentsial daromad oqimlarini inventarizatsiya qilish; (2) dizayn va kontekst bo’yicha ishonchlilikdan foydalangan holda anonim va umumlashtirilgan ma’lumotlardan to’g’ridan-to’g’ri va bilvosita monetizatsiya modellarini yaratish; (3) B2B kontekstida ekotizim hamkorligi orqali platforma daromadlarini monetizatsiya qilish. Natijalar global tajribalar bilan taqqoslanadi (Airtel, Turkcell, Telkom Indonesia).
Uni qo’llash mezonlari ishlab chiqiladi. Tadqiqot shuningdek, 0-6, 6-12 va 12-24 oylik bosqichma-bosqich qurilish loyihalari kompleksi, KPIlar uchun ishlab chiqarish kompleksi va buyurtmalarni doimiy ravishda takomillashtirishni taklif qiladi.
Библиографические ссылки
Bharti Airtel Limited. (2023). Q3 FY23 press release. https://assets.airtel.in/teams/simplycms/web/docs/press-release-07022023.pdf
DataReportal. (2023). Digital 2023: Uzbekistan. https://datareportal.com/reports/digital-2023-uzbekistan
Davenport, T. H., & Harris, J. G. (2007). Competing on analytics: The new science of winning. Harvard Business Press.
Decree of the President of the Republic of Uzbekistan No. DP-6079, Digital Uzbekistan–2030 (2020). https://lex.uz/en/docs/7008256
Dentons. (2020). Uzbekistan: Data localization requirement to be effective in 2021. https://www.dentons.com/en/insights/alerts/2021/january/25/uzbekistan-data-localization-requirement-to-be-effective-in-april-2021
European Data Protection Board. (2020). Guidelines 05/2020 on consent under Regulation 2016/679. https://www.edpb.europa.eu/sites/default/files/files/file1/edpb_guidelines_202005_consent_en.pdf
Laney, D. (2018). Infonomics: How to monetize, manage, and measure information as an asset. Routledge.
Law of the Republic of Uzbekistan No. ZRU-547, On Personal Data (2019). https://lex.uz/docs/4831939
Organization for Economic Co-operation and Development. (2019). Enhancing access to and sharing of data: Reconciling risks and benefits for data re-use across societies. OECD Publishing. https://www.oecd.org/content/dam/oecd/en/publications/reports/2019/11/enhancing-access-to-and-sharing-of-data_070835df/276aaca8-en.pdf
Schmarzo, B. (2020). The economics of data, analytics, and digital transformation. Packt Publishing.
Schneider, F., & Buehn, A. (2021). Shadow economies and data monetization: New frontiers. Economic Systems, 45(2), 234–251.
Telkom Indonesia. (2022). Annual report 2022. https://www.telkom.co.id/minio/show/data/image_upload/page/1690538015984_D.2.2%20Annual%20Report%20FY%202022,%20page%20115-131.pdf
Turkcell. (2023). Summary data document (Q4 & FY22). https://ffo3gv1cf3ir.merlincdn.net/hakkimizda/en/yatirimciiliskileri/InvestorReportLibrary/Turkcell-Summary-Data-Document-Q422-new.pdf
Wixom, B. H., & Ross, J. W. (2017). How to monetize your data. MIT Sloan Management Review, 58(3), 10–13.
World Bank. (2021). World development report 2021: Data for better lives. https://doi.org/10.1596/978-1-4648-1600-0
Загрузки
Опубликован
Выпуск
Раздел
Лицензия
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.