EXAMINING THE RELATIONSHIP BETWEEN DESTINATION LOYALTY AND MARKETING IN TOURISM: INSIGHTS FROM STRUCTURAL EQUATION MODELING
##semicolon##
digital marketing, tourism, destination loyalty, destination image, tourist satisfaction, electronic word-of-mouthAbstrak
The goal of this study is to conduct a systematic literature review on tourism, including how to reach loyal tourists and develop marketing activities. The analysis used only articles from the Scopus database (2010-2024) and was conducted following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Appropriate criteria were set for the final analysis, and 38 publications (only articles) were selected based on them. According to the results, during the given period, the number of articles related to the field was up to 5 published annually, except for 8 articles published in 2020. The journal "Tourism Management" received 606 citations for its only article, making it the most influential journal in this field. This work contains valuable information on the directions for future research in analysing the main factors influencing destination loyalty. Also, several keywords such as "destination loyalty", "tourist satisfaction", "destination image", "marketing" and "structural equation modeling" are popular and used with a wide range of keywords.
##submission.citations##
Ximenes, M., Mustika, H., Pujiwat, R., & Abbas, A. (2024). The Moderating Effect of Smart Tourism Technologies: Tourist Destination Loyalty Success in Dili (Timor Leste). KINERJA, 28(2), 225-240. https://doi.org/10.24002/kinerja.v28i2.9454
Ng, S. I., Lim, X. J., Hall, C. M., Tee, K. K., Basha, N. K., Ibrahim, W. S. N. B., and Naderi Koupaei, S. (2022). Time for Tea: Factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination. Sustainability, 14(21), 14327. https://doi.org/10.3390/su142114327
Azis, N., Amin, M., Chan, S. and Aprilia, C. (2020). "How smart tourism technologies affect tourist destination loyalty", Hospitality and Tourism Technology, 11(4), 603-625. https://doi.org/10.1108/JHTT-01-2020-0005
Jeong, Y., & Kim, S. (2020). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing and Logistics, 32(4), 940-960. https://doi.org/10.1108/APJML-02-2019-0101
Teng, H. Y., & Chen, C. Y. (2020). Enhancing celebrity fan-destination relationship in film-induced tourism: The effect of authenticity. Tourism Management Perspectives, 33, 100605. https://doi.org/10.1016/j.tmp.2019.100605
Song, Z., Su, X., & Li, L. (2013). The indirect effects of destination image on destination loyalty intention through tourist satisfaction and perceived value: The bootstrap approach. Journal of Travel & Tourism Marketing, 30(4), 386-409. https://doi.org/10.1080/10548408.2013.784157
Jeong, M., & Shin, H. H. (2020). Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. Journal of Travel Research, 59(8), 1464-1477. https://doi.org/10.1177/0047287519883034
Ibadullaev, E., Pagliacci, F., Defrancesco, E., Matyakubov, U., Butanova, D., & Matkarimov, F. (2025). Farmers attitudes on agritourism activity development in Uzbekistan: Khorezm region case study. Research on World Agricultural Economy, 435-451. https://doi.org/10.36956/rwae.v6i1.1474
Chakraborty P. (2024). Social Media and Tourism: Key Statistics for 2024, WinSavvy, https://www.winsavvy.com/social-media-and-tourism-key-statistics/#aioseo-89-of-travelers-use-social-media-for-travel-inspiration
Anisimova, T. (2016). The effects of corporate brand symbolism on consumer satisfaction and loyalty: Evidence from Australia. Asia Pacific Journal of Marketing and Logistics, 28(3), 481-498. https://doi.org/10.1108/APJML-05-2015-0086
Ram, J., & Wu, M. L. (2016). A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis. Asia Pacific Journal of Marketing and Logistics, 28(4), 616-633. https://doi.org/10.1108/APJML-11-2015-0172
Salisbury, L. (2009). Web of Science and Scopus: A comparative review of content and searching capabilities. The Charleston Advisor, 11(1), 5-18.
Schimperna, F., Lombardi, R., & Belyaeva, Z. (2021). Technological transformation, culinary tourism and stakeholder engagement: Emerging trends from a systematic literature review. Journal of Place Management and Development, 14(1), 66-80. https://doi.org/10.1108/JPMD-03-2020-0028
Park, J., & Jeong, E. (2019). Service quality in tourism: A systematic literature review and keyword network analysis. Sustainability, 11(13), 3665. https://doi.org/10.3390/su11133665
Kolar, T., & Zabkar, V. (2010). A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? Tourism management, 31(5), 652-664. https://doi.org/10.1016/j.tourman.2009.07.010
Lee, J., Kyle, G., & Scott, D. (2012). The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination. Journal of travel research, 51(6), 754-767. https://doi.org/10.1177/0047287512437859
Eusébio, C., & Vieira, A. L. (2013). Destination attributes' evaluation, satisfaction and behavioural intentions: A structural modelling approach. International Journal of Tourism Research, 15(1), 66-80. https://doi.org/10.1002/jtr.877
Lee, S. W., & Xue, K. (2020). A model of destination loyalty: Integrating destination image and sustainable tourism. Asia Pacific Journal of Tourism Research, 25(4), 393-408. https://doi.org/10.1080/10941665.2020.1713185
Wu, C. W. (2016). Destination loyalty modeling of the global tourism. Journal of business research, 69(6), 2213-2219. https://doi.org/10.1016/j.jbusres.2015.12.032
Lalicic, L., & Weismayer, C. (2018). A model of tourists’ loyalty: the case of Airbnb. Journal of Hospitality and Tourism Technology, 9(1), 80-93. https://doi.org/10.1108/JHTT-02-2017-0020
Hallak, R., Assaker, G., & El-Haddad, R. (2018). Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty: A higher-order structural model. Journal of vacation marketing, 24(2), 118-135. https://doi.org/10.1177/1356766717690572
Alsharif, A., Isa, S. M., & Alqudah, M. N. (2024). Smart Tourism, Hospitality, and Destination: A Systematic Review and Future Directions. Journal of Tourism and Services, 15(29), 72-110. https://doi.org/10.29036/jots.v15i29.746
McTeigue, C., Sanchez, C., Santos, E., Walter, C. E., & Au-Yong-Oliveira, M. (2021). A strategy for tourism growth, rebound, and revival: Promoting Portugal as a destination post-COVID-19. Sustainability, 13(22), 12588. https://doi.org/10.3390/su132212588
Khodjaniyazov, E. S. (2018). Analysis of tourism potential and transport infrastructure of Khorezm region, Uzbekistan. Tourism Education Studies and Practice, (5), 3-10.
