MILLIY BRENDLARNI GLOBAL BOZORGA OLIB CHQISH

MILLIY BRENDLARNI GLOBAL BOZORGA OLIB CHQISH

Mualliflar

  • Abbosova Zaxroxon Muzaffarovna Qarshi davlat universiteti, Iqtisodiyot fakulteti Marketing yo‘nalishi talabasi

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Milliy brend, global bozor, raqamli marketing, innovatsion yondashuv, brend identifikatsiyasi, bozor tahlili, maqsadli auditoriya, xalqaro standartlar, eksport, xalqaro bozor, ekologik mahsulotlar, marketing strategiyalari.

Abstrak

Ushbu maqola milliy brendlarni global bozorga olib chiqishning ahamiyati va innovatsion yondashuvlarning zarurligini tahlil qiladi. Milliy brendlarni xalqaro maydonda muvaffaqiyatli targ‘ib qilish uchun bozor tahlili, maqsadli auditoriyani aniqlash, raqobatchilarni o‘rganish, brend identifikatsiyasini kuchaytirish va raqamli marketingning roli muhim o‘rin tutadi. Zamonaviy texnologiyalar, ekologik mahsulotlar va innovatsiyalar brendning global muvaffaqiyatiga xizmat qiladi. Bunda milliy brendlash bo‘yicha amaliy misollar ham keltirilgan.

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Kotler, P., Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan.

Dinnie, K. (2015). Nation Branding: Concepts, Issues, Practice. Routledge.

Aaker, D. A. (1996). Building Strong Brands. Free Press.

Toshev.N.J. The value of optimal location of agglomeration in the development of tourism in the region. Academic researvh in modern science. 2024 3(49), Pages 77-82. https://zenodo.org/records/14439660

Kapferer, J. N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page.

Ries, A., Trout, J. (2001). Positioning: The Battle for Your Mind. McGraw-Hill.

Muxitdinov, X., Toshev, N. Algorithmic approach to optimal placement of tourist agglomerations in the region. В theoretical aspects in the formation of pedagogical sciences (т. 4, выпуск 1, сс. 100–104) https://doi.org/10.5281/zenodo.14645724

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Nashr qilingan

2025-03-22