JOZIBADOR DESTINATSIYALARNI SHAKLLANTIRISHGA QARATILGAN STRATEGIK MARKETING VA MENEJMENT YONDASHUVLARINING ILG‘OR XORIJ TAJRIBALARI
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turistik hudud, turistik destinatsiya, jozibadorlik, barqaror rivojlanish, destinatsion menejment tashkilotlari, qo‘shilgan qiymat zanjiri.Abstrak
Ushbu maqolada jozibador destinatsiyalarni shakllantirishga qaratilgan strategik marketing va menejment yondashuvlarining ilg‘or xorij tajribalari Yaponiya, Kataloniya, Tailand, Turkiya, BAAlari misolida tahlil qilingan hamda O‘zbekistonda qo‘lllash bo‘yicha ilmiy-amaliy tavsiyalar ishlab chiqilgan.
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