THE USE OF BRAND MANAGEMENT IN THE INTERNATIONAL MARKET: PROBLEMS AND SOLUTIONS
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international brand management, brand management, strategy, segmentation, digital marketing, brand strategies, research, localization.Abstrak
In this article, the scientific and practical research conducted by international economists on the content of brand management and brand management in international markets, the problems identified in the use of brand management in various multinational companies as a result of various studies, taking into account local culture and market requirements, increasing competitiveness, paying attention to legal issues theoretical and practical information on the development of flexible communication strategies is highlighted.
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https://innovation.gov.uz/news/post-1595
https://www.collegesidekick.com/study-docs/5567534
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