IMPORTANCE OF STAFF APPEARANCE ON CUSTOMER SATISFACTION AND LOYALTY IN UZBEK RESTAURANTS
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Staff Appearance, Customer Satisfaction, Customer Loyalty, Uzbek Restaurants, Servicescape, Service Quality, Hospitality ManagementAbstrak
This study investigates the influence of staff appearance on customer satisfaction and loyalty in Uzbek restaurants. Using a mixed-method approach, including surveys and field observations, the research explores how the physical appearance of staff impacts customer perceptions and their subsequent loyalty. The findings suggest that well-groomed and professionally dressed staff are perceived as more competent and hospitable, which significantly enhances customer satisfaction and encourages repeat business.
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