TIJORAT BANKLARI RAQOBATBARDOSHLIGINI OSHIRISHDA BRENDING STRATEGIYASINING MOLIYAVIY NATIJALARGA TAʼSIRI

Brand Finance. Banking 500 2025: Global Banking Brands Reach Record Value. https://brandfinance.com/press-releases/banca-transilvania-remains-worlds-third-strongest-bank-brand-in-new-global-ranking

SATUVISION. Digital Marketing in Banking Sector Trends & Insight (2024). https://www.satuvision.com/digital-marketing-in-banking-sector-2024/

Deloitte. 2024 Banking and Capital Markets Outlook. https://www.deloitte.com/us/en/insights/industry/financial-services/financial-services-industry-outlooks/banking-industry-outlook-2024.html

Keller, K.L. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education. https://www.mindtools.com/ajnlcxe/kellers-brand-equity-model/

Aaker, D.A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. https://www.marketing91.com/aaker-brand-equity-model/

Piaralal, S.K., Mei, T.M. Brand Equity in Banking Sector. ResearchGate. https://www.researchgate.net/publication/366132739

Thuy, V.T.N. et al. Brand Equity in Vietnamese Financial Institutions. https://www.researchgate.net/publication/271068351

Garanti, Z., Kissi, P.S. Social Media Brand Personality in Banking. International Journal of Bank Marketing. https://link.springer.com/article/10.1007/s43546-023-00481-w

Understanding Customer Loyalty in Banking Industry: A Systematic Review. Heliyon (2024). https://www.sciencedirect.com/science/article/pii/S2405844024126503

Impact of Brand Value on Financial Performance of Banks. Universal Journal of Industrial and Business Management. https://www.hrpub.org/download/20160730/UJIBM2-11606996.pdf

BIS Working Papers No 686. Determinants of Bank Profitability in Emerging Markets. https://www.bis.org/publ/work686.pdf

Statista. Marketing Spending of Top U.S. Banks 2023. https://www.statista.com/statistics/497485/financial-services-ad-spend-usa/

Capital Performance Group & The Financial Brand. Marketing Spend Pays Off for Banks (2024). https://thefinancialbrand.com/news/bank-marketing/marketing-spend-pays-off-for-small-and-midsize-banks-190304

Number Analytics. Personalized Banking and Customer Loyalty Statistics. https://www.numberanalytics.com/blog/6-revolutionary-stats-personalized-banking-customer-loyalty

Oneupweb. Marketingʻs Role in Customer Retention in Banking. https://www.oneupweb.com/blog/marketings-role-in-customer-retention-and-acquisition-in-banking/

Global Market Insights. Digital Banking Market Size & Share Report 2024-2032. https://www.gminsights.com/industry-analysis/digital-banking-market

Allied Market Research. Digital Banking Platform Market Trends & Growth Report. https://www.alliedmarketresearch.com/digital-banking-platforms-market

Rebranding and its Impact on Banking Activities – Case Study. ResearchGate. https://www.researchgate.net/publication/339171381

Adrenaline. The ROI of Rebranding Your Financial Institution. https://www.adrenalinex.com/blog/roi-of-rebranding/

The Financial Brand. Measuring Marketing Success Beyond Clicks (2025). https://thefinancialbrand.com/news/bank-marketing/measuring-marketing-success-beyond-clicks-185934

UXDA. Digital Experience Branding: Restoring Trust in Banking. https://theuxda.com/blog/return-trust-banking-through-digital-experience-branding

UXDA. Digital Banking ROI: Product Design Increases Bank Profits. https://theuxda.com/blog/revolutionizing-finance-can-product-design-increase-banks-profits

PMC. Designing for Loyalty Programme Effectiveness in Financial Services. https://pmc.ncbi.nlm.nih.gov/articles/PMC9130984/

ScienceDirect. Customer Loyalty and Financial Performance of Banks. https://www.sciencedirect.com/science/article/pii/S2199853122010836

ABA Banking Journal. Discovering the Real ROI of Rebranding for Financial Institutions. https://bankingjournal.aba.com/2025/10/discovering-the-real-roi-of-rebranding-for-financial-institutions/