B2B BOZORIDA MARKETING STRATEGIYALARINI QO‘LLASH MEXANIZMINI ISHLAB CHIQISH YO‘NALISHLARI
Ключевые слова:
B2B marketing, marketing strategiyasi, eksport salohiyati, marketing mexanizmi, institutsional ta’minot, raqamli marketing, monitoring.Аннотация
Maqolada B2B bozorida marketing strategiyalarini amaliyotga tatbiq etishning yaxlit mexanizmini shakllantirish masalalari yoritilgan. Mavzuning dolzarbligi shundaki, hududiy iqtisodiyotlarda, jumladan Xorazm viloyatida, B2B marketing vositalaridan tizimli foydalanish o‘rniga bir-biri bilan bog‘lanmagan alohida chora-tadbirlar amalga oshirilmoqda. Tadqiqot maqsadi — institutsional-tashkiliy, strategik-marketing, raqamli-texnologik va monitoring-baholash komponentlaridan iborat kompleks mexanizmni asoslash. Nazariy-tahliliy, qiyosiy-institutsional va statistik tahlil usullari asosida to‘rt komponentli va to‘rt bosqichli mexanizm modeli ishlab chiqilgan, har bir element xalqaro tajriba va milliy statistik ma’lumotlar bilan asoslangan.
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