SUNʼIY INTELLEKT TEXNOLOGIYALARIDAN KORXONALAR MARKETING FAOLIYATIDA FOYDALANISHNING NAZARIY ASOSLARI
Keywords:
sunʼiy intellekt, marketing, raqamli transformatsiya, raqamli marketing, texnologiya, raqamli texnologiya, avtomatlashtirish.Abstract
Mazkur maqolada raqamli transformatsiya sharoitida korxona marketing strategiyalarini optimallashtirishda sunʼiy intellekt texnologiyalarining tutgan oʻrni va ahamiyati nazariy va amaliy jihatdan chuqur tahlil qilinadi. Shuningdek, maqolada raqamli marketing, axborot asimmetriyasi, xulq-atvor iqtisodiyoti kabi nazariy asoslar tahlil qilinib, ilgʻor ilmiy manbalar asosida sunʼiy intellektning marketingdagi transformatsion roli ochib beriladi. Sunʼiy intellekt texnologiyalari yordamida korxonalar shaxsiylashtirilgan yondashuvlar, prediktiv tahlil, dinamik narx belgilash va real vaqtli qaror qabul qilish imkoniyatiga ega boʻlishi qayd etiladi.
References
Mukhamedkarimova D. F., Umurkulova M. M. Factors Contributing to Higher Education Students' Acceptance of Artificial Intelligence: A Systematic Review //European Journal of Educational Research. – 2025. – Т. 14. – №. 4. – С. 1373-1388.
Peltier, J.W., Dahl, A.J., Schibrowsky, J.A. Artificial intelligence in interactive marketing // Journal of Research in Interactive Marketing. 2024.
Mustak, M., Salminen, J., Plé, L., Wirtz, J. Artificial intelligence in marketing // Journal of Business Research. 2021.
Huang, M.H., Rust, R.T. A strategic framework for artificial intelligence in marketing // Journal of the Academy of Marketing Science. 2021.
Mgiba, F.M. Artificial intelligence, marketing management and ethics // Retail and Marketing Review. 2020.
De Bruyn, A., Viswanathan, V., Beh, Y.S. Artificial intelligence and marketing: Pitfalls and opportunities // International Journal of Research in Marketing. 2020.
Nwankwo, C.C., Abude, P. Artificial Intelligence and Marketing: A Conceptual Analysis // UNIZIK Journal of Marketing. 2024.
Delen, E. Setting the theoretical foundations of AI in marketing: A systematic literature review // Uludag University. 2022.
Muallif ishlanmasi
