JOZIBADOR DESTINATSIYALARNI SHAKLLANTIRISHGA QARATILGAN STRATEGIK MARKETING VA MENEJMENT YONDASHUVLARINING ILG‘OR XORIJ TAJRIBALARI
Keywords:
turistik hudud, turistik destinatsiya, jozibadorlik, barqaror rivojlanish, destinatsion menejment tashkilotlari, qo‘shilgan qiymat zanjiri.Abstract
Ushbu maqolada jozibador destinatsiyalarni shakllantirishga qaratilgan strategik marketing va menejment yondashuvlarining ilg‘or xorij tajribalari Yaponiya, Kataloniya, Tailand, Turkiya, BAAlari misolida tahlil qilingan hamda O‘zbekistonda qo‘lllash bo‘yicha ilmiy-amaliy tavsiyalar ishlab chiqilgan.
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