TIJORAT BANKLARI RAQOBATBARDOSHLIGINI OSHIRISHDA BRENDING STRATEGIYASINING MOLIYAVIY NATIJALARGA TAʼSIRI
Keywords:
brending strategiyasi, tijorat banklari, moliyaviy natijalar, brend kapitali, mijozlar sadoqati, ROA, ROE, raqobatbardoshlik.Abstract
Ushbu tadqiqot tijorat banklarida brending strategiyasining moliyaviy koʻrsatkichlarga taʼsirini empirik jihatdan oʻrganishga qaratilgan. Tadqiqotda Keller va Aaker brend kapitali modellari asosida bank brendingining ROA, ROE va bozor ulushi kabi asosiy moliyaviy koʻrsatkichlarga bogʻliqligi tahlil qilingan
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