INCREASING SALES VOLUMES THROUGH EXTERNAL FACTORS INFLUENCING CONSUMER BEHAVIOR IN THE MODERN ECONOMY
Keywords:
Sales volumes, consumer behavior, external factors, economic conditions, cultural influences, social media, advertising strategies, technological advancements, market share, purchasing decisions.Abstract
In the modern economy, consumer behavior plays a crucial role in determining market trends and sales volumes. External factors, including economic conditions, cultural influences, social media, advertising strategies, and technological advancements, have a significant impact on shaping consumer choices. This paper explores how these external elements affect consumer purchasing decisions and, consequently, influence the overall sales performance of businesses. The study highlights the importance of understanding these factors for companies aiming to increase their market share and optimize sales strategies. It also emphasizes the role of adapting to changing external environments to maintain competitive advantage and achieve sustainable growth in the marketplace.
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