ASSESSING AND ENHANCING TOURISM COMPETITIVENESS: A METHODOLOGICAL APPROACH BASED ON WEF AND TCCI
Keywords:
Tourism Competitiveness, WEF, TCCI, Infrastructure, Policy, Uzbekistan, DigitalizationAbstract
Tourism competitiveness is a crucial determinant of a destination’s ability to attract and retain visitors while ensuring economic sustainability. This study evaluates Uzbekistan’s tourism competitiveness using methodologies from the World Economic Forum (WEF) and the Travel and Tourism Competitiveness Index (TCCI). The research utilizes a comprehensive analysis of economic, infrastructural, and policy-driven factors affecting tourism growth. Statistical data from global tourism competitiveness rankings highlight Uzbekistan’s position relative to neighboring and benchmarked countries. The study adopts a mixed-methods approach, integrating quantitative data analysis with qualitative assessments of policy frameworks. The findings indicate that while Uzbekistan possesses rich cultural and natural resources, infrastructural limitations and digital transformation gaps hinder its global competitiveness. Strategic recommendations focus on infrastructure enhancement, digital integration, and policy innovation to improve Uzbekistan’s tourism competitiveness.
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