IMPLEMENTATION OF EMBEDDED INSURANCE IN UZBEKISTAN
Keywords:
Embedded insurance, digitalization, fintech, artificial intelligence, big data, financial inclusion, Uzbekistan, insurance market, innovation.Abstract
Embedded insurance is an innovative approach that integrates insurance coverage directly into the purchase process of goods and services, making it more accessible and convenient for consumers. Global markets are experiencing rapid growth in this sector due to advancements in artificial intelligence, big data, and fintech collaborations. In Uzbekistan, the adoption of embedded insurance remains limited due to outdated regulations, low consumer awareness, and insufficient digital infrastructure. However, the expanding digital financial ecosystem presents significant opportunities for development. Implementing embedded insurance in Uzbekistan could enhance financial inclusion, streamline insurance distribution, and improve market efficiency.
References
Chubb. (2024). What is embedded insurance? Retrieved from https://www.chubb.com/us-en/businesses/resources/what-is-embedded-insurance.html
McKinsey & Company. (2022). Embedded insurance: A growth opportunity hiding in plain sight. Retrieved from https://www.mckinsey.com
Mordor Intelligence. (2024). Embedded Insurance Market - Growth, Trends, and Forecasts (2024-2029). Retrieved from https://www.mordorintelligence.com/industry-reports/embedded-insurance-market
Munich Re. (2023). Embedded insurance: The future of seamless protection. Retrieved from https://www.munichre.com
One Inc. (2024). The rise of embedded insurance and its impact on the industry. Retrieved from https://www.oneinc.com
SR M. Prospects for the Development of Innovation Marketing in the Insurance Market of Uzbekistan //Central Asian Journal of Innovations on Tourism Management and Finance. – 2022. – Т. 3. – №. 10. – С. 190-193.
Umarov H. et al. Introduction of ESG Principles in the Insurance Market of Uzbekistan //E3S Web of Conferences. – EDP Sciences, 2024. – Т. 574. – С. 03003.
Sirojkhonovich K. M. Mechanism of Improving the Innovative Activity of the Insurance Services Market in Uzbekistan //International Journal on Economics, Finance and Sustainable Development. – 2023. – Т. 3. – №. 7. – С. 22-27.
Khalikulova G. T. INNOVATIONS IN INSURANCE: MAIN WORLD TRENDS //The American Journal of Management and Economics Innovations. – 2024. – Т. 6. – №. 01. – С. 105-111.
Eshtaev A. Modern problems and prospects of tourism industry development in Uzbekistan //SAARJ Journal on Banking & Insurance Research. – 2018. – Т. 7. – №. 6. – С. 51-58.
Bryzgalov D. V., Gryzenkova Y. V., Tsyganov A. A. Prospects for Digitalization of the Insurance Business in Russia //Financial Journal. – 2020. – Т. 12. – №. 3. – С. 76-90.
Naminova K. A. et al. The Insurance Market Of Russia: Current State And Market Opportunities //European Proceedings of Social and Behavioural Sciences. – 2019.
Rusetskaya E. A. et al. Problems and Prospects for the Development of Russian Population Insurance Against Emergencies //Digital Technologies and Institutions for Sustainable Development. – Cham : Springer International Publishing, 2022. – С. 525-529.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Nazira Xodjaraxmanova (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.