OLIY TA’LIM MUASSASALARIDA IJTIMOIY MEDIA MARKETINGNING INNOVATSION STRATEGIYALARINI QO’LLASH MEXANIZMLARI

OLIY TA’LIM MUASSASALARIDA IJTIMOIY MEDIA MARKETINGNING INNOVATSION STRATEGIYALARINI QO’LLASH MEXANIZMLARI

Authors

  • Xamidov Obidjon Xafizovich Buxoro davlat universiteti professori, iqtisod fanlari doktori
  • Baxtiyorova Nigina Ulug‘bek qizi Buxoro davlat universiteti Raqamli iqtisodiyot mutaxassisligi magistranti

Keywords:

ijtimoiy media marketing (SMM), innovatsion yondashuv, strategiya, vizual content, raqamli brend, interaktiv aloqa, kontent marketing.

Abstract

Ushbu maqolada ijtimoiy media marketingning oliy ta'lim muassasalarida qo'llanilayotgan innovatsion strategiyalari, ularning afzalliklari va samaradorligini oshirish mexanizmlari o'rganiladi. Shu bilan birga, ushbu strategiyalarni muvaffaqiyatli amalga oshirish uchun zarur bo'lgan shart-sharoitlar va resurslar ham tahlil qilinadi. Ushbu tadqiqotning asosiy maqsadi - oliy ta'lim muassasalarining ijtimoiy media marketingi orqali o'z brendini rivojlantirish va ta'lim xizmatlarini targ'ib qilishda innovatsion strategiyalarning qo'llanishi va samaradorligini o'rganishdir.

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Published

2024-08-18

How to Cite

OLIY TA’LIM MUASSASALARIDA IJTIMOIY MEDIA MARKETINGNING INNOVATSION STRATEGIYALARINI QO’LLASH MEXANIZMLARI. (2024). Scientific Journal of Actuarial Finance and Accounting, 4(07), 121-128. https://doi.org/10.55439/AFA/vol4_iss07/429