THEORETICAL BASIS OF THE APPLICATION OF MARKETING APPROACHES AND PRINCIPLES IN THE EDUCATIONAL SYSTEM.
Keywords:
Marketing, education system, demand, opportunity, improvement, concept, quality.Abstract
This article examines the main aspects of marketing education, its social and psychological characteristics that determine its behavior in the market, consumer, analysis of supply and demand, search for ways to balance them, identification of unused opportunities in the consumer market, and the specific characteristics of educational services - the main product of the education system.
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