“MARKETING FAOLIYATINI YURITISHDA IJTIMOIY TARMOQLARDAN FOYDALANISHNING USTUVOR YO‘NALISHLARI (NIKE VA ADIDAS KOMPANIYALARI MISOLIDA) ” (2026) Scientific Journal of Actuarial Finance and Accounting, 6(05), pp. 264–275. doi:10.55439/AFA/vol6_iss05/1418.